{"id":4270,"date":"2021-12-16T14:40:47","date_gmt":"2021-12-16T14:40:47","guid":{"rendered":"https:\/\/aidon.com\/?p=4270"},"modified":"2023-02-03T13:04:33","modified_gmt":"2023-02-03T13:04:33","slug":"valplanerad-kundkommunikation-gjorde-matarbytet-till-succe-i-oskarshamn","status":"publish","type":"post","link":"https:\/\/aidon.com\/sv\/valplanerad-kundkommunikation-gjorde-matarbytet-till-succe-i-oskarshamn\/","title":{"rendered":"V\u00e4lplanerad kundkommunikation gjorde m\u00e4tarbytet till succ\u00e9 i Oskarshamn"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1771 size-full\" src=\"https:\/\/aidon.com\/wp-content\/uploads\/2022\/10\/Oskarshamn_1512_2021_3_900x450.png\" alt=\"\" width=\"900\" height=\"399\" srcset=\"https:\/\/aidon.com\/wp-content\/uploads\/2022\/10\/Oskarshamn_1512_2021_3_900x450.png 900w, https:\/\/aidon.com\/wp-content\/uploads\/2022\/10\/Oskarshamn_1512_2021_3_900x450-300x133.png 300w, https:\/\/aidon.com\/wp-content\/uploads\/2022\/10\/Oskarshamn_1512_2021_3_900x450-768x340.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>Att byta 12\u00a0500 elm\u00e4tare g\u00f6rs inte i en handv\u00e4ndning. Det kr\u00e4ver samarbete, god planering och inte minst en genomt\u00e4nkt kundkommunikation. I Oskarshamn startade kommunikationen 1,5 \u00e5r f\u00f6re sj\u00e4lva bytet till Aidons elm\u00e4tare. N\u00e4r det v\u00e4l var dags gick det mycket smidigt.<\/strong><\/p>\n<p><strong>Hans Johnsson<\/strong>\u00a0\u00e4r marknadschef p\u00e5 Oskarshamn Energi och han \u00e4r den som har ansvarat f\u00f6r kundkommunikationen i samband med bytet av 12\u00a0500 elm\u00e4tare. Sj\u00e4lva m\u00e4tarbytet genomf\u00f6rdes rent praktiskt av Aidons underleverant\u00f6r Hydrostandard, fr\u00e5n november 2020 till juni i \u00e5r.<\/p>\n<p><strong>Hur kommer det sig att ni b\u00f6rjade s\u00e5 l\u00e5ngt i f\u00f6rv\u00e4g?<\/strong><\/p>\n<p>Vi var m\u00e5na om att n\u00e5 ut till alla v\u00e5ra kunder s\u00e5 att de skulle f\u00e5 en f\u00f6rst\u00e5else f\u00f6r vad m\u00e4tarbytet handlar om. Varf\u00f6r vi byter m\u00e4tare och att det inte skulle uppfattas som n\u00e5got on\u00f6digt som man riskerar att f\u00e5 betala sj\u00e4lv eller som skulle leda till h\u00f6jda n\u00e4tavgifter.<\/p>\n<p><strong>Vilka informationskanaler har ni anv\u00e4nt?<\/strong><\/p>\n<p>N\u00e4stan ett \u00e5r innan installationerna skulle starta b\u00f6rjade vi g\u00f6ra f\u00f6rklarande reportage i v\u00e5r kundtidning som n\u00e5r alla v\u00e5ra kunder tv\u00e5 g\u00e5nger per \u00e5r. Vi b\u00f6rjade i det lilla med att informera i artikelform om att det skulle bli ett m\u00e4tarbyte, varf\u00f6r vi gjorde det, och s\u00e5 vidare. Ju n\u00e4rmare vi kom sj\u00e4lva bytet, desto mer konkret blev informationen vi gav.<\/p>\n<p>Vi anv\u00e4nde ocks\u00e5 lokalradioreklam f\u00f6r att informera om att m\u00e4tarbytet var p\u00e5 g\u00e5ng och vi jobbade medvetet med att f\u00e5 in artiklar i lokalpress f\u00f6r att f\u00e5 ut s\u00e5 mycket information som m\u00f6jligt. Grundregeln f\u00f6r kommunikation \u00e4r ju att n\u00e4r man \u00e4r tr\u00f6tt p\u00e5 den sj\u00e4lv, det \u00e4r d\u00e5 den b\u00f6rjar ge effekt.<\/p>\n<p><strong>Lyckades ni? Var kunderna f\u00f6rberedda n\u00e4r det var dags f\u00f6r m\u00e4tarbytet?<\/strong><\/p>\n<p>Ja, nu i efterhand k\u00e4nns det som att vi gjorde helt r\u00e4tt. N\u00e4r vi b\u00f6rjade n\u00e4rma oss tidpunkten f\u00f6r bokningsinformationen f\u00f6r sj\u00e4lva m\u00e4tarbytet, d\u00e5 hade de allra flesta redan h\u00f6rt detta ett flertal g\u00e5nger. Det blev ingen \u00f6verraskning.<\/p>\n<p>Jag vet inte hur mycket Aidons eller Hydrostandards kundservice fick jobba, men min k\u00e4nsla \u00e4r att det skulle ha spillt \u00f6ver p\u00e5 oss om det inte hade funkat. Vi \u00e4r mer \u00e4n n\u00f6jda med hur det har g\u00e5tt till.<\/p>\n<p><strong>Hur har samarbetet med Aidon fungerat?<\/strong><\/p>\n<p>Samarbetet har fungerat helt klanderfritt. Det har varit ett mycket bra samarbetsklimat d\u00e4r jag anser att nyckeln \u00e4r att vi har haft ett gemensamt m\u00e5l och f\u00f6rst\u00e5else f\u00f6r att det \u00e4r slutkundens upplevelse som \u00e4r det viktiga. V\u00e5ra killar p\u00e5 n\u00e4tsidan har hela tiden l\u00f6st eventuella problem tillsammans med Aidons personal.<\/p>\n<p>Om man ser till hur stort projekt det h\u00e4r \u00e4r f\u00f6r en liten organisation som v\u00e5r m\u00e5ste jag s\u00e4ga att det \u00e4r med ber\u00f6m godk\u00e4nt. Jag vill ocks\u00e5 s\u00e4ga att Aidon har varit v\u00e4ldigt alerta och lyh\u00f6rda i dialogen med oss, och snabba att \u00e4ndra de f\u00e5 g\u00e5nger som det har blivit fel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Att byta 12\u00a0500 elm\u00e4tare g\u00f6rs inte i en handv\u00e4ndning. Det kr\u00e4ver samarbete, god planering och inte minst en genomt\u00e4nkt kundkommunikation. I Oskarshamn startade kommunikationen 1,5 \u00e5r f\u00f6re sj\u00e4lva bytet till Aidons elm\u00e4tare. N\u00e4r det v\u00e4l var dags gick det mycket smidigt. Hans Johnsson\u00a0\u00e4r marknadschef p\u00e5 Oskarshamn Energi och han \u00e4r&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,38],"tags":[],"class_list":["post-4270","post","type-post","status-publish","format-standard","hentry","category-nyheter","category-extrapost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>V\u00e4lplanerad kundkommunikation gjorde m\u00e4tarbytet till succ\u00e9 i Oskarshamn - Aidon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aidon.com\/sv\/valplanerad-kundkommunikation-gjorde-matarbytet-till-succe-i-oskarshamn\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00e4lplanerad kundkommunikation gjorde m\u00e4tarbytet till succ\u00e9 i Oskarshamn - Aidon\" \/>\n<meta property=\"og:description\" content=\"Att byta 12\u00a0500 elm\u00e4tare g\u00f6rs inte i en handv\u00e4ndning. 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